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So your client wants to build an online panel…Now what?

There are several reasons that factor into why your client is interested in building a private panel but the three most common motives derive from the universal pattern: faster, better and cheaper. Continue Reading

A souk for Bradford? Bring it on!

Plan announced for an Arab market to join the Yorkshire city’s many other draws. It’s a good one, quite apart from tourism. Remember that Morrison’s started as a Bradford market stall. Continue Reading

Code reading looks set to catch on

I’ve recently become slightly obsessed with barcodes. This is down to a new iPhone app called Red Laser, which has revolutionised my shopping habits. Continue Reading

Retail Investigation - Best Buy axes 11 UK stores

Following the recent news about the closure of 11 Best Buy stores the SnapShop team investigates what could have gone wrong? Is the market shrinking or did the concept just not appeal to the target market. Continue Reading

DMA Email Benchmarking Report 2H 2010

I saw a great infographic recently on the importance of email. What really hits home here is that the industry buzz centres predominantly on social media. Continue Reading

Put Yourself in a Recipient’s Shoes and Improve the User Lifecycle

There’s a famous proverb which suggests that to truly understand how people function, you should walk a mile in their shoes. Continue Reading